'The best pre-christmas networking party in town, a galaxy of talent' Jon Snow
Green shoots or no green shoots, Britain's high-street banks are still refusing to lend to businesses and the consequences are proving catastrophic. About 120 small firms are going bust every day and thousands more are teetering on the brink of bankruptcy.
It is nigh on impossible to protect a business from the failure of critical suppliers or major customers, but that doesn’t mean firms should not prepare themselves for this kind of scenario so that when it does happen they don't go down with their former ally. Diversification is the key.
Almost one in four office workers say they are unhappy in their job and more than four out of five workers would not think twice about throwing a sickie. Survey after survey reveals that in the pursuit of happiness, most employees are a long way from their goal
Winning new customers is the key to growth, but holding on to existing customers is the key to stability. A strategy to retain loyal customers is essential for survival when the going gets tough and the economy is in a recession.
Ask most companies about marketing and they will usually declare it is the answer to everything. So, why is it, when the going gets tough, it is usually the first thing these so-called ‘marketing driven' firms cut from their budgets?
